Greg Norman Launches The Most Exclusive Car In The World

World Golf Hall of Famer unveils Greg Norman Limited Edition Range Rover Sport

DUBAI, UAE -- Greg Norman, the golfing legend behind the design of three of the courses at Jumeirah Golf Estates, Dubai's premier residential golfing community, today unveiled his exclusive, limited edition vehicle: the Greg Norman Limited Edition Range Rover Sport.

Available only to those who purchase homes at Fireside by Greg Norman, Jumeirah Golf Estates' most exclusive residential enclave, the vehicle was unveiled today in conjunction with the Dubai Motor Show at a press conference hosted by Greg Norman and Phil Popham, Managing Director of Land Rover.

The vehicle, which boasts unique body styling, a proprietary interior and custom trim, was developed by Greg Norman in close collaboration with Range Rover's design and engineering team in Dubai.

The Greg Norman Limited Edition Range Rover Sport is the latest achievement in customisation for the two-time Open Champion, who is recognized for his design accomplishments with golf courses, apparel, restaurants and luxury residences, such as Fireside by Greg Norman at Jumeirah Golf Estates.

Fireside by Greg Norman will feature Jumeirah Golf Estates' most exclusive and luxurious homes, representing a stunning collection of 66 expertly designed and decorated villas. Each residence will come with the Greg Norman Limited Edition Range Rover Sport.

In a unique collaboration, homeowners will be able to choose between five different interior designs, which have been exclusively created by the Contract Division of B&B Italia, the leading Italian interior design firm.

The community, consisting of 66 signature-design homes, will set new standards in luxurious living in the Gulf. Each home will have between 10,000 and 12,000 square feet of living space, with expansive views of Greg Norman's Fire golf course.

"Through my development company, I've had the pleasure of creating branded real estate around the world adjacent to many of my premier golf course designs," Norman said. "With Fireside, we have taken our product offering to the next level, and I was pleased to borrow on my existing relationship with LR to develop a limited edition vehicle for the homeowners. I'm confident Fireside residents will enjoy driving these vehicles as much as I have enjoyed designing them."

"For three years Greg Norman has played an ambassadorial role for Land Rover, and when he first presented the idea of developing a limited edition vehicle for Fireside, we saw it as a great opportunity to combine his vision with our engineering talents to create an exclusive vehicle for this project," said Phil Popham, Managing Director of Land Rover. "He has been hands-on throughout -- working closely with the Range Rover team. We are all delighted with the end result."

"We always know we wanted to provide Fireside residents with something extra," said David Spencer, Chief Executive of Leisurecorp, the company behind Jumeirah Golf Estates. "The collaboration between Greg and Range Rover was a natural extension of the Fireside brand - and it embodies the quality, creativity and world leading design elements that go into every aspect of our work on Jumeirah Golf Estates."

About Jumeirah Golf Estates

The world's leading golfing and course design superstars are joining forces to create Dubai's premier residential golfing community - Jumeirah Golf Estates. Greg Norman, Vijay Singh, Sergio Garcia and "the father of modern golf course design", Pete Dye, are working on creating one of the world's most distinctive golf developments. Four courses - Fire, Earth, Water, and Wind - will pay tribute to the power of nature, each employing the distinctive characteristics of its own surroundings to deliver a unique challenge.

About Southern Cross

Southern Cross Developments International ("Southern Cross"), a real estate development and investment company co-founded by Greg Norman, specializes in the use of branding, lifestyle positioning and capital structuring to differentiate and enhance real estate. Southern Cross operates out of the Florida headquarters of Great White Shark Enterprises. Southern Cross is the exclusive licensor for Greg Norman in residential real estate applications, including the "Norman Estates," "By Greg Norman," "Norman Residences," and "Norman Club Villas" brands.