Fireside By Greg Norman Launches In Milan

Unique collaboration will see luxury gallery houses furnished by B&B Italia

MILAN, Italy - Fireside by Greg Norman, the most exclusive community planned at Jumeirah Golf Estates, Dubai's leading residential golf development, was launched today during the prestigious Salone Internationale del Mobile interior design exhibition in Milan.

The community, consisting of 66 signature-design gallery homes, will set new standards in luxurious living in the Gulf.

Each home will have between 10,000 and 12,000 square feet of living space, with expansive views of Greg Norman's Fire golf course. Homeowners will be able to choose between five different designs, each of which comes with the option of an exclusively-designed package from B&B Italia's Contract Division.

Each house will be fitted with European designer kitchens and appliances, and with Bang & Olufsen home entertainment and sound packages including a home theatre system. All the homes have basements, and fully landscaped gardens and outdoor living areas. The first 30 homes will come with limited edition Greg Norman-inspired Range Rover Sport.

The community was formally launched during the Salone International del Mobile exhibition in Milan, Italy.

"Being involved so closely with the design of the courses at Jumeirah Golf Estates is a really exciting project, but I wanted to go a bit further," Norman said. "It's great to get the chance to play a role in developing a community of homes in Dubai.

"Three words have guided our efforts: simply the best. We've created the best living space, indoors and out; and then partnered with the best in interior design to create something really special. I'm very proud of these designs and I expect a very positive reaction as we launch sales."

David Spencer, chief executive of Jumeirah Golf Estates, said: "These homes are truly stunning. I'm particularly excited by our unique agreement with B&B Italia, which gives homeowners the option of choosing stunning interior design from one of the world's leading companies."

B&B Italia will provide an optional package for homeowners, which will see them design and fit out the whole home.

Emanuele Busnelli, general manager of Contract Division and board member of B&B Italia said: "B&B Italia Contract Division has designed some of the most gorgeous projects in the world, as a result of our unique know-how and unsurpassed expertise. For the Fireside signature homes, we've created the highest quality living environment, with an exclusive domestic scenery. The partnership with Jumeirah Golf Estates adds a new chapter to our successful story."

The launch of the community comes less than a month after Jumeirah Golf Estates launched sales of its first community, Whispering Pines. This sold out within three days at an average price per square foot of living space of AED 1,700.

About Jumeirah Golf Estates

The world's leading golfing and course design superstars are joining forces to create Dubai's premier residential golfing community - Jumeirah Golf Estates. Greg Norman, Vijay Singh, Sergio Garcia and "the father of modern golf course design", Pete Dye, are working on creating one of the world's most distinctive golf developments. Four courses - Fire, Earth, Water, and Wind - will pay tribute to the power of nature, each employing the distinctive characteristics of its own surroundings to deliver a unique challenge.

About Bang & Olufsen

Jumeirah Golf Estates recently announced a partnership to equip all villas in the Whispering Pines residential community at Jumeirah Golf Estates with state of the art home electronics. Bang & Olufsen will install a range of products in each cottage, including the iconic BeoSound 9000 multi-CD music system (see images below), a 40" BeoVision 7 LCD television in the living room, a 32" BeoVision 7 LCD television in the master bedroom and a pair of BeoVox 1 ceiling speakers in the breakfast area.

About B&B Italia Contract Division

The B&B Italia Contract Division handles "turnkey" projects for furnishings and / or layout in hotel areas, offices, retail, institutions, stores, cruise liners etc. The Contract Division is designed to be a "department of services" that manages complex and highly detailed contracts for furnishings, from projects to logistics and from materials procurement to installation. To do this, the Division takes advantage of a conscientious, qualified, experienced organization able to operate around the world. And, if necessary, the Contract Division can call upon the research, design and manufacturing facilities of the Home Division. The B&B Italia Contract Division has been continuously appreciated by the market and has been concretely accomplished through prestigious realizations in Italy and abroad.