The principals of Southern Cross pioneered the practice of blending the distinctive style and attributes of internationally renowned brands and personalities into the design blueprint of luxury real estate.

The participation of these brands, together with the development, finance and marketing expertise of Southern Cross, helps residential projects to achieve:

• Unique marketing positioning
• Differentiation from competing developments
• Increased credibility and visibility
• Enhanced marketability
• Increased traffic
• Higher sales rates
• Price premiums
• Immediate exposure
• Flow-on sales effect to other components of the development

Southern Cross confidentially represents a broad portfolio of internationally renowned brands and personalities that are strategically looking to expand their businesses into the real estate industry. As such, the company is seeking to partner with highly credentialed developers in major primary and secondary home markets to create one-of-a-kind branded destinations.

The company’s branding solutions can be applied across a wide range of real estate environments, from urban developments in major international cities to golf communities, hotels, marinas, alpine locations and beach resorts. Projects are selected based upon:

• Exclusivity of location
• Desirable lifestyle attributes
• Opportunities for unique architectural and design elements
• Marketability and visibility
• Strength of developer and project credibility
• Superior orientation and views
• Privacy and security
• Brand awareness and opportunities to leverage the brand to maximize project value

To date, Southern Cross has created two lines of luxury residences inspired by the lifestyle of professional golfer Greg Norman. ‘Norman Estates’ and the signature ‘by Greg Norman’ series of communities have been successfully developed and sold out in the Unites States and Australia and further projects are currently under development in the Middle East and Asia.