Southern Cross makes strategic land acquisitions within newly planned communities in addition to being a selective player in the acquisition of premier land parcels in targeted growth corridors.

Southern Cross' willingness to invest early into new projects can help a developer to establish market credibility and can provide comfort to financiers and other investors that there is significant support for a new project.

Key points for consideration in targeting a project for acquisition are:

• Overall location - including country and site specific attributes.
• Uniqueness and points of differentiation.
• Proximity to transportation hubs (airport and major roads).
• Topography and physical attributes of the site.
• Developer Credibility.
• Amenities
• Timing.
• Project positioning
• Capacity for growth and appreciation.